Ojjas is a brand that specializes in creating handloom and craft-based garments, such as sarees, using natural techniques like Batik, Bagru, Ajrak, and more. Ojjas aims to bring customers closer to their cultural heritage through high-quality, affordable products that can be purchased online. The company places a strong emphasis on sustainability, using eco-friendly processes and handloom techniques to create its fabrics. In addition to offering elegant, ethnic garments, Ojjas also aims to produce products that are made with a conscience, catering to those who value ethical and environmentally responsible fashion.
Ojjas
Client
Ojjas
Offerings
Branding
Brand Voice
Brand Positioning
Brand Strategy
Brand Identity
Packaging Design
Print Design
Product Photography
Industry
Fashion
Textile
D2C, B2B
01
Logos
Ojjas is a textile and ethnic brand that promises its consumers high-quality, natural, and handcrafted products that make them feel unique and connected to nature and tradition. Therefore, we formulated the brand identity to be elegant, traditional, and ethical, using a sophisticated yet organic approach. The colors burgundy, dust storm, and castleton green were inspired by hand block print styles in Madhya Pradesh, Bagh, and various aspects of nature. These colors enhance the brand’s traditional and natural aesthetic, making it stand out in the marketplace.
02
Packaging
The packaging of a textile brand is the ultimate first impression. In today’s fast-paced world, it’s the key to capturing the hearts and wallets of discerning consumers. A well-designed package can elevate a brand from ordinary to extraordinary and make all the difference in securing success.
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